In 2015, BPAY ran a campaign to promote BPAY Payments by highlighting the value of the commonly unknown but key Payment Scheduling feature.
This campaign was highly successful in driving increases in payment volumes, scheduling and positive perceptions of the brand.
To continue to build on this awareness, BPAY will be running a national advertising campaign from 7 February. The new campaign extends the insight from the previous successful campaign, that whilst you cannot perfectly time all parts of your life, you can perfectly time your payments. The new work was inspired by unfortunate relatable moments that will leave the audience thinking ‘that has happened to me!’
The objective of the campaign is to increase payment volumes and the use of payment scheduling over the six month period.
Creative team Jonty Bell (copywriter) and Ben Pearce (art director) from BMF were responsible for this year’s campaign. “Like any great idea, last year’s campaign was based around an undeniable truth: while you can’t perfectly time everything in life, you can perfectly time your payments with BPAY. This idea provided a rich, creative opportunity for humorous and relatable scenarios… But that didn’t mean coming up with three new concepts was easy! In the end, we hope that the new creative executions will make people smile and see another increase in payments made through BPAY.”
The campaign will go live Australia wide in outdoor (bus sides and shopping centres) and digital from February until June 2016. Financial Institutions and billing organisations are able to take part in the campaign by contacting firstname.lastname@example.org
to receive the material order pack or visiting the Marketing Support Page
This article represents the views and opinions of the author and do not necessarily reflect the opinions of BPAY.
Published by BPAY Pty Ltd. BPAY is offered by over 150 Financial Institutions. Contact your Financial Institution to see if it offers BPAY and to get the terms and conditions. This is general advice – before using BPAY please review the terms and conditions and consider whether BPAY is appropriate for your personal circumstances.